Camilla Olson

mannequin Walking into a store and seeing my dress on a window display! Wow! Thrilling moment. The Academy of Art University, where I earned an MFA, selected only a few designers to be shown and sold in their new retail store at 79 New Montgomery in San Francisco. This window is across the street from the entrance to the Palace Hotel. They were my first retailer and helped me get through the first steps of selling, develop the Line Sheet, have the Order Form ready, define the sizing ranges, grade those patterns, design labels, and scale-up production. Easy words to say, but so very hard to complete. We’ve made some mistakes and we’ve made a lot of right decisions.



Later I was invited to a Girlfriend Valentine  party at a friend’s shop in Palo Alto. We brought some scarves to show and sold a few. Anh, the owner suggested that we leave the remaining scarves. You can see the scarves at 415 University Avenue. The name of the store is Les Petits Cadeaux. She carries some lovely gifts for your friends or hostess. Joslin of EcoCitizen is also taking our line of dresses, tops and scarves into her store in April. She has a lovely store at 1488 Vallejo St. in San Francisco. She carries great lines of clothing by Sara Shepherd and Linda Loudermilk among others. I interned with Sara Shepherd early in my master’s program. We’ve been blessed with great PR opportunities. Wide coverage of the New York show was complementary of our design. The Palo Alto Weekly published a two-page feature on Christmas Eve. Gentry magazine is publishing a feature on the line in April. I’ve heard they are printing a photo “spread” plus two pages of text and photos.  It was so fun to work with such fun people. I think their work is excellent and the photography will be good. I can’t wait to show you.