Seriously, why do we need another fashion brand? Why more shirts? It's time I write about some major changes in my thinking. Most of you know that I have worked in or around corporate America and in startups. Perhaps you know that I have always struggled with my wardrobe. What is business casual? What do you wear to this or to that business situation? Often my fashionista friend Mary and I went shopping. Certain brands allowed me to feel put together, but they were expensive. This experience taught me a lot about quality, textiles, and classic design.
Eventually, I went back to school to earn a second master's degree in fashion and textile design so that I could understand this mysterious world of fashion and style. My journey at school culminated in a runway show at Lincoln Center during Mercedes Benz Fashion Week and the launch of my label early in 2011.
Three years has taught me that the fashion world does a great job serving women who have the time and interest to pay attention to fashion. I think there are a lot of women who are busy with jobs in other fields and don't have the time and possibly the interest to follow fashion. These women sometimes say "please dress me" or "what do you recommend?" or "what do you wear with this?" This was my world, where I lived for so many years of my life.
What are some of my design principles? Pieces should coordinate so that nine pieces can make at least 30 looks. We should be able to fit most body types (size 2 - 16), skin, hair and eye colorations. Clothing starts with the fabric. Textiles should be delicious to the touch, always. Form follows function. Classics rule. Strive to hide body parts that don't want to be shown. Give the wearer the choice to show body parts that might want to be shown. There must be something interesting in each piece, but never ridiculous. Try to place openings near the front so that the wearer can open/close herself.
I am designing and offering tools for women who live full, fast or busy lives, who just want to make getting dressed and looking great easy. My clients want to spend more time with people or her interests than in her closet. Does this sound like you?
What is your point of view? What are you thinking?