Our friend, Karen Appleton SVP @BoxHQ, stopped by the White House last week for the Cinco de Mayo celebration wearing our label.
Some days are better than others. One Saturday, I had a text from a friend of the company asking me to have coffee the next day with a client of hers, Muni Fry. Ms Fry was heading to The Met Gala only two weeks away but didn't have an appropriate dress. She wanted her dress to reflect the theme given by the host, Anna Wintour. Coffee lead to a same-day studio visit and then a few sketches.
Monday I was buying fabric, a sueded 4-ply silk in cobalt blue. My first toile was in a sueded charmeuse. It took an all-nighter to complete the sewing for the first toile for a fitting to get the design worked out.
My former classmate and colleague, Jungah Lee, stepped in to sew the final garment, which took three fittings and two sewn garments. The day before Ms Fry left for NY, the dress was completed and packed for the trip. She gathered beautiful bangles, a vintage purse, and perfect earrings.
We were so pleased and honored to work on this dress. Thank you Kim, Muni, Jungah, and Giovanna for your help on this one.
We learned that Anne was a lawyer finishing her Clerkship in the 9th Circuit Federal Court in San Francisco. Her first film, a short, was accepted into Cannes. She was also accepted into the prestigious women's director program of the American Film Institute. During the AFI, she made another short film, The Inheritance. It is being Showcased next week at the Directors Guild of America theatre in LA, along with the other 7 women directors. The Inheritance was also screened at the Beverly Hills Film Festival yesterday.
We offered to dress Anne for both events, but what does a director wear to show her own films? Knowing she loves our cages, it narrowed the selection a lot. Then came the interesting part. Anne is the most deliberate person I know. Each part of her films is deliberate and she carefully peels an onion of ethics and judgement, separating the values like a fine sushi chef. She couldn't wear a simple party dress to show her film.
For the AFI Showcase she chose our cream draped cage but we made some changes too it and she will wear it over a different under dress, thus a new combination. The end result is a futuristic samurai dress. You'll be amazed, and I'll post it after the April 29 event.
The other dilemma was what to wear yesterday for the screening of The Inheritance at the BHFF. The initial thought was a party dress, but I resisted. How could Anne, this deliberate woman, wear a party dress at a screening? I suggested that she go with a look that was almost work, but several steps up. Below you'll see the result. She wore her leggings and booties, our walnut cami and black horizontal cage that took me 120 solid hours just to hand sew.
Finally, there was the opening party of the Beverly Hills Film Festival. There she could wear a party dress. And she did wear our black cage dress, that we nick named the "Skater Dress." I heard she did a fair bit of dancing in this.
Anne, thank you for working with us. You are a gift to the world. Thank you for your work.
* Thanks to the Four Seasons Hotel Silicon Valley and Bentley Motors Ltd for hosting an amazing champagne & caviar party. Carissa Ashman was the matchmaker.
"Got the tops you sent. Thank you. They are perfect. I'm wearing all your clothes. Perfect for my lifestyle." Janice T from Newport Beach
"It's SO gorgeous and unusual, and I will wear it to my readings (and on many other occasions for sure)!!" Harriet Chessman, author
“I can’t tell you how good that dress made me feel. I got so many compliments! … and I told people your name of course. It was a magical day and a magical dress. Thank you so much.” .. Betsy Franco March 2013. (On the occasion of her son receiving the STAR on the Hollywood Walk of Fame.)
"Authors under the stars. Boy did I feel good in my outfit. ..." Betsy Franco, author.
http://digthisdesign.net/style-fashion/5396/ Guest Column written for The Wrap in Hollywood Tanna Frederick, October 2013.
“These have been go-to pieces in my wardrobe. Easy to wear and travel with yet impact full. Gets many compliments.” MJE, Frequent Customer, October 2013.
“I appreciate the taste and design level that Camilla brings to life in the pieces she creates She patiently spends time to understand the themes of future seasons as well as colors for both mass and direct to consumer. Her attention to detail is exactly what you expect from a custom designer. The new shirt collection from “desk2dinner” is a perfect delivery interpreting design to define “business casual”. In particular, the fabric choices, comfortable designs, and attention to detail make them stand out from other shirts in the marketplace. A great shirt is so hard to find. If you want something that feels like it has been especially designed for you, visit Camilla’s collections.” LB, Client & Advisor, October 2013.
“Hi Camilla, I absolutely love all of my new clothes from you. I have been wearing your designs out and about all around Napa and the city. I have gotten many compliments. I thought I’d send you a picture of me in one of your lovely tops. I’m so in love with it.… Best wishes to you! XO." Emily M. October 2013.
“You are a great designer and have a beautiful product. … love the ponti fabrics and the new blouses look great too. Thank you." Barb, Store Owner, October 2013.
Thank you Janice, Betsy, Emily, Harriet, Barb, Tanna, MJ, Lisa, Maria, and Albert.
To all our other clients and our new ones~ Thank you for your patience with us and your support. It means the world to us. We'd love to hear from you. Mostly, we'd love to see you in our work. Please send photos.
Friend of the company, Katie, just returned from an African safari with her family. Enthusiastic about our designs, Katie believed our resort line would be perfect for her to wear on the trip, enabling her to look great while remaining below the luggage weight limit. Following are photos she took during the trip of her and her daughters wearing our line. I think she was right. Do you?
So happy to be a part of the Carrots offerings. Love their post shown below. http://sfcarrots.wordpress.com/ Carrots has a great collection of designers – stop by and check it out. 843 Montgomery St, San Francisco 94144 415-834-9040 11 am – 6 pm Tuesday – Saturday.
Walking into a store and seeing my dress on a window display! Wow! Thrilling moment. The Academy of Art University, where I earned an MFA, selected only a few designers to be shown and sold in their new retail store at 79 New Montgomery in San Francisco. This window is across the street from the entrance to the Palace Hotel. They were my first retailer and helped me get through the first steps of selling, develop the Line Sheet, have the Order Form ready, define the sizing ranges, grade those patterns, design labels, and scale-up production. Easy words to say, but so very hard to complete. We’ve made some mistakes and we’ve made a lot of right decisions.
Later I was invited to a Girlfriend Valentine party at a friend’s shop in Palo Alto. We brought some scarves to show and sold a few. Anh, the owner suggested that we leave the remaining scarves. You can see the scarves at 415 University Avenue. The name of the store is Les Petits Cadeaux. She carries some lovely gifts for your friends or hostess. Joslin of EcoCitizen is also taking our line of dresses, tops and scarves into her store in April. She has a lovely store at 1488 Vallejo St. in San Francisco. She carries great lines of clothing by Sara Shepherd and Linda Loudermilk among others. I interned with Sara Shepherd early in my master’s program. We’ve been blessed with great PR opportunities. Wide coverage of the New York show was complementary of our design. The Palo Alto Weekly published a two-page feature on Christmas Eve. Gentry magazine is publishing a feature on the line in April. I’ve heard they are printing a photo “spread” plus two pages of text and photos. It was so fun to work with such fun people. I think their work is excellent and the photography will be good. I can’t wait to show you.