I recently wrote the following for an interview and wanted to share it with you. I welcome your comments.
Not your typical fashion designer, I was a successful entrepreneur in the biomedical sciences and was never satisfied with the clothing available for purchase. Too sexy, too young, too short for work.
At the age of 53, 2007, i went back to school and earned my MFA in fashion & Textile design. Here I still found the same problems, the stores didn't want to buy anything related to the working woman. at one point i thought it was a conspiracy to keep women from advancing professionally.
Now, i am designing for "my" woman and selling directly through my own shop, online, and a partnership with the local Four Seasons Hotel. Reading Deborah Rhode's book The Beauty Bias enlightened me on the statistics. My research leads met to do the following.
- Sell directly to women
- Talk with them. I am recording Google Hangout conversations with several women as we discuss beauty, the biases, the fashion industry. We'll edit them into 2 minute clips and publish them eliciting discussion. soon, we can have live online conversations.
- List policies on my website on my values, including how we use photoshop.
- we believe that beauty is expressed by a woman's intelligence. It's inherent in all women, we want to be trusted that we will never objectify women.