Casual Sunday

Casual Sunday

Sunday are always a perfect brunch and errands day. So you have to look cute enough to see friends but you can definitely play up the comfort factor. 

Easy Day at the Office

Easy Day at the Office

For a typical day at work, I like to throw on something easy that I don’t have to think about but know I look professional (and know I’ll be comfortable all day).

How do new graduates dress for interviews & their new professional life?

Please support women in STEM! Have a look at our Student + Recent Grad Lookbook and forward it to your college-age friends.

Menswear Designer Devan Vincent Joins our Four Seasons Display

Since 2011 we have enjoyed a wonderful relationship with the Four Seasons Hotel Silicon Valley (FSSV). Our lobby display has been central to the relationship. We were first challenged to add some life to the lobby. Here is a photo of the lobby before we partnered with FSSV.

                                                                         Four Seasons Hotel Silicon Valley Lobby June 2011. 

                                                                         Four Seasons Hotel Silicon Valley Lobby June 2011. 

For the first two years we were in the corridor between Reception and elevator to the rooms. Following is a selection of a few of our displays over the years. 

Here is our first lobby scene. With the help of interior designer  Julie Jomo , we hung yards of hand printed fabric which  swayed with the movement of passers by  to the delight of hotel guests . Two mannequins always wore our current designs, here are our Identity pieces from our launch runway show at Lincoln Center Sept 2009.

Here is our first lobby scene. With the help of interior designer Julie Jomo, we hung yards of hand printed fabric which  swayed with the movement of passers by to the delight of hotel guests. Two mannequins always wore our current designs, here are our Identity pieces from our launch runway show at Lincoln Center Sept 2009.

With Julie Jomo's advice, we asked local artist,  Darren Kerr , to prepare a backdrop for our spring designs. Using charcoal, he drew a cypress tree on photography paper. We added the lanterns and our one-shoulder sheath. 

With Julie Jomo's advice, we asked local artist, Darren Kerr, to prepare a backdrop for our spring designs. Using charcoal, he drew a cypress tree on photography paper. We added the lanterns and our one-shoulder sheath. 

Guests loved having large sized art in the lobby, we asked Darren to create, in place, a drawing. As a SF Giants fan, he took a few weeks to create a portrait of Buster Posey. To the right are his oil paintings from the 2012 World Series. Our ladies kept the spirit and wore the Giants colors. 

Guests loved having large sized art in the lobby, we asked Darren to create, in place, a drawing. As a SF Giants fan, he took a few weeks to create a portrait of Buster Posey. To the right are his oil paintings from the 2012 World Series. Our ladies kept the spirit and wore the Giants colors. 

In 2013 we moved the display around the corner to be nearer Quattro Restaurant and the Ballroom. Our relationship with the spa became closer and most pieces worn by the mannequins can be purchased in the 3rd Floor Spa. 

Now, in 2015 we are thrilled to have a menswear designer join our display. Devan Vincent creates gorgeous jackets and definitely adds spice to the program.  Here is our first scene.

Devan Vincent stands with his first look.

Devan Vincent stands with his first look.

A sneak peek of our new spring line! Our uber-comfortable Modal Maxi will take you anywhere. It rolls up into about a fist full of fabric and is perfect for travel. Shown also is our new Black Swan Hoodie under our Modern Jacket for a unique layered look. 

A sneak peek of our new spring line! Our uber-comfortable Modal Maxi will take you anywhere. It rolls up into about a fist full of fabric and is perfect for travel. Shown also is our new Black Swan Hoodie under our Modern Jacket for a unique layered look. 

Our cobalt HQ shirt is worn with our marsala Pencil Skirt. The addition of our black Swan Hoodie brings the look over the top.

Our cobalt HQ shirt is worn with our marsala Pencil Skirt. The addition of our black Swan Hoodie brings the look over the top.

Stop by the Four Seasons Silicon Valley to check out our new girls!

 

-Camilla

Witty Fashionista

Last June a friend of mine, Victoria, akaWitty Fashionista wrote a blog post about our First Impression Shirt. She took the time to interview me and I'd like to share it with you. Please click to her site, to have a look. 

Thank you Victoria!

Dressing for Effect

Ending a biomedical, venture capitalist and entrepreneur career left me puzzled why the fashion world didn't value clothing that looked great and let a woman’s competence shine.

Fashion seemed to be a kind of evil, definitely not to be discussed in the tech and business world. I’ve been having trouble putting words to this until I went to a Commonwealth program recently where Kim Polese was being interviewed. Kim, most notably was the founding product manager for JAVA when it launched in 1995 and then CEO of the successful tech company Marimba. Kim spoke how members of the press ignored the technical progress of her company and focused on personal appearance stories. “Talking about appearance takes away from what [women] are accomplishing,” she said. The moderator followed with, “we’re not going to go THERE tonight.”

I felt the same way back then. There was no middle ground. I was left on my own to figure out how to dress, where to shop, what to buy. Today we have the internet with tons of advise, but most of it without a foundation of purpose. Certainly few designers targeted the professional or working woman. "Lifestyle" is the driving purpose of fashion. 

Last fall, Vanessa Friedman wrote, “Women Fashion Power,” in the NYT while covering the London Design Museum exhibit.  Reading the Style Editor for the NYT acknowledging that what women wear matters and “is an embodiment of their voice” one might think there could be hope.

But who is listening? And who will respond? Recently, I heard another editor comment “we only let a few [designers] in” referring to that exclusive club of top level designers. Do these designers know what it is like in the tech and science worlds? Do they think about what women need to wear to be effective?

Who's going to tell the women in tech? 

With a majority of women in the workplace, it is astonishing that there is no acceptable channel to address her needs for fashion. 

 

Fashion is a Small Club

Monday evening I took the time to listen to Joe Zee at the Commonwealth Club in San Francisco.

I first saw him sitting across from me at an Akris runway show in Paris in 2008. Then, again on the streets of Paris in 2012 after the Valentino show [thank you "A" for the invitation].  During those years Joe rose to celebrity status as creative director at Elle magazine; hosting his own TV show, All On The Line [I was secretly addicted]; and now Editor in Chief and Executive Creative Officer, Yahoo Style. 

One cannot be affected by his authentic enthusiasm and charm. He still loves his work, a most endearing quality to my eyes. But the interview wasn't without a few thoughts on which I'd like to comment. 

- Joe referred to the Bay Area style of dressing as a regional sense of style. I think he missed the opportunity, or missed the point, that the Bay Area has been, and continues, to change the way that the rest of the world perceives many everyday habits. The earthquake in process is that the Bay Area is now becoming an influencer of fashion around the world. Time will tell to what degree of influence. 

- "Fashion only lets a few people in," Joe said at one point.  There is a sense of sameness on the runways: prince point, age group, income levels, life style. If a person has the funds and interest to follow fashion then they are well served by fashion. This limited audience has choice. But what about the rest of the world? What about a woman who is preoccupied by her career who wants to look great but doesn't want to spend runway dollars? Leave her to fast fashion or other brands mimicking the runways? Isn't there a middle ground that includes women/men who deserve some attention on or near the runway who do original work? 

Excluding people is fundamentally wrong. A larger tent can benefit everyone. 

- With respect to Photoshop, Joe's statements similar to "we just clean up the images" seem insensitive to the personal impact of over-zealous editing. 

Joe, we still love you, but we are paying attention to what is being said. And we'd love to talk further should you have the interest. 

xo

Camilla

PS Carolyne Zinko did a great job interviewing. Clear, calm, Fair. Thank you.

Joe Zee, seated, was interviewed by Carolyne Zinko of the San Francisco Chronicle at The Commonwealth Club on Monday Sept 22, 2014.

Analytics

I get excited about walking down the street and seeing someone I know. And I'm thrilled when I am in another town and see someone I think I might kind-of-know. The small world theory simply fascinates me. So you could expect that I would be obsessive about analytics. I wish I could say in a number-crunching way, but rather in a more neighborly way. The very first time I could see who looked at our website I saw the words U.S. House of Representatives. I soared. This happened shortly after we published the OpEd piece on photo editing and I loved that someone noticed it.  Recently the Senate appeared on our site visitor-list too.

But just now, something else appeared that wasn't so fun. Someone found our shirt/top page after searching for "apparel easy to flash boobs in." 
So I'll go back and work harder to encourage women to express their competence. It really is the best thing women have going for them. 

xo

Camilla

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Take a Peek at Our Upcoming Fall 2014 collection

Fall is coming.

Maybe some of you have seen our illustrations on our Look Book here.

White Shirt Curse and a Cure

Last Friday I had a luncheon scheduled in SF with a friend in SOMA. I was a half hour early and sat at a sidewalk table catching up on my mail. I talked with handsome (and young) guy at the neighboring table. He asked what I did. "A fashion designer!" and gave details after being asked. Then he asked, "do your designs come with or without the coffee stain?"

Looking down, I saw the stain across the front of my white layered top. After I regained my composure, I walked to the restroom and flipped my top around. Because it was cut on the bias, it will stretch to fit even if put on backwards! I just wore my jacket across my shoulders and no one else knew. I minded my own business after that. 

Have a look at the shirt. It will keep you out of trouble too. 

http://www.camillaolson.com/all-products/layered-top

 



About Our Staff and Interns

Ever curious about the staff and interns at Camilla Olson? Some are just here for the summer, others work year-round. Meet our passionate and hard-working team! 

 

Mutsuko, Designer

Mutsuko has a degree from ESMOD in Paris, France, and works with Camilla in many disciplines such as pattern making, sewing, and designing new styles. When she's not too busy playing the piano, watching movies, and eating sushi, she loves designing beautiful and cool things.

 

Kelli, Manager

Kelli loves using creativity both in her work and her life. She has BS in Fashion Merchandising and an AA in Graphic Design, and her work at Camilla Olson supports every discipline, such as accounting, production, and development of new collections. When she's not working or enjoying delicious food, she can be found hiking, cooking, or bothering her kids.

 

Langsi, Marketing Assistant

Langsi is a incoming freshman at the University of Michigan - Ann Arbor who enjoys reading, traveling, swimming, and eating pasta. She's eager to keep on learning as much as she can about the business world and the fashion industry, and loves her time working with Camilla and the team.

 

Randy, Marketing Intern

Randy studies business marketing at San Francisco State University, and enjoys running, hanging out with friends, and trying food from around the world, especially burritos. He hopes to learn about the different areas of fashion, and to work in the fashion industry one day.

 

Sam, Studio Intern

As a student at Castilleja High School, Sam loves to play soccer, draw, read, and write. As an intern at Camilla Olson, she mostly works in the studio with development, production, and photography, as well as co-writing a published Business of Fashion Op-Ed here. One day, she would love to get a degree in fashion and start her own line.

 

Janette, Illustration Intern

Janette attends Saint Francis High School, and loves all mediums of art, especially watercolor, acrylic, and collage. She utilizes these talents as an intern at Camilla Olson, shown here. In addition to experimenting with fashion illustrations, she also works in the business and manufacturing side of the company. She's not quite too sure what she wants to do in the future, but she knows it'll involve art and fashion. 

 

Katherine, Intern

Katherine Sam is a student at Castilleja High School, is excited to learn about Camilla Olson's products and design process, as well as business in the fashion industry as a whole. She loves fashion, musical theatre, traveling, and spending time with her friends and family. One day, she hopes to combine her two loves, design and math, in a career.

 

Sachi, Finance Intern

Sachi attends Gunn High School, and her favorite part about working at Camilla Olson is being able to share her ideas. In her free time, she likes to read and play the piano. She hopes to continue her internship through high school and learn more about the world of business and finance! 

 

Preeya, Film Intern

Preeya is a student at Castilleja High School, and her goal is to start a regular vlog about the company, mission, and current happenings at Camilla Olson. She aims to gain real world experience in working with film, and developing skills in directing, filming, and editing. As a ballet dancer, she also spends free time reading, hanging out with friends, running, and creating. She hopes to go into film or possibly architecture, and to continue dancing. 

Infinite Tee, Final Variations 9-10

Infinite Tee, Variation 9: The Two-Topper

There’s no need to feel limited; the Infinite Tee can be worn with shirts as well as 

jackets! Its versatility is part of what makes the Infinite Tee so wonderful.

Illustrated here is a professional and fashionable look perfect for both fun and formal 

occasions. This woman pairs a white Flirty, Tease white collared shirt over a cobalt 

Infinite Tee, wearing a black stretch skirt underneath. With its unique ruffled collar and 

delicate stitching, the Tease is a perfect counterpart to the Tee, adding further elements 

of fashion and fun. The black stretch skirt keeps it professional and appropriate for the 

office, balancing out the top perfectly. We think this look is ideal for a day at the office, a 

lunch date, or an evening out with friends. Show off your style while keeping it collected! 

cloudy + white blouse + skirt.jpeg


Infinite Tee, Variation 10: Powerful, Professional You

Here is our last and most formal illustrated look! Formal and fashionable, this outfit 

demonstrates the advertised versatility of our Infinite Tee.

This woman wears the midnight Infinite Tee featured in Variation 1 over our black V 

dress, belted in soft leather. Be very careful about your belt selection; materials like 

wicker and other abrasive materials can damage the chiffon! We recommend soft leather 

or cloth belts. We think the midnight Tee forms the best color contrast, but the outfit 

still looks just as sharp in light pink, black, or white. With the formal V dress under 

the delicate sheer chiffon of the Tee, this look is strictly professional while maintaining 

fashion. Professional doesn’t necessarily mean drab; as we’ve shown you in variations 7, 

8, 9, and 10, you can look formal, put together, and utterly amazing! We think this look is 

perfect for a workplace presentation, a job interview, or a fancy date. 


Don’t be afraid to show your style! We hope these illustrations help demonstrate the 

versatility of the Infinite Tee, and the many places you can show it off. Tell us if you 

have other ways you love to wear yours. The ways you can wear it are 

infinite! (Tee)


Thanks for coming along for the ride!


Janette Ebbers, Saint Francis High School

Illustration Intern at Camilla Olson


illustrations5x7

Infinite Tee, Variations 6-8

We're going to speed up the last few Infinite Tee combinations by combining them into two posts. We have some EXCITING news regarding the Infinite Tee to announce soon, so keep your eyes open!

Infinite Tee, Variation 6, When It's a Little Wintry

This time, we’ve illustrated a casual outfit to be worn when it’s a little chilly outside. We 

want to emphasize that although the Tee is high-quality chiffon, it works wonderfully 

with casual outfits. This woman tucks a coral Infinite Tee into a pair of dark blue, faded 

jeans, with a loose black cardigan for warmth. The cardigan can be exchanged for our 

OverTime black blazer for a semi-formal element perfect for a more polished look. The 

jeans can be cuffed loosely or exchanged for a darker, unfaded pair to formal it up a bit 

more, with a white tank underneath for modesty. The coral top can also be switched out 

for a light pink Tee, and the black cardigan for a white one, allowing for a lighter look. 

Casual and comfortable, we think this look is perfect for casual summer outings when it’s 

a little wintry outside.


Infinite Tee, Variation 7, All Work, All Play

Here’s our first official “formal” look for the versatile Infinite Tee! 

Illustrated here is a look that could be construed as either casual or formal, depending on 

your work environment and accessories. This woman tucks a turquoise Infinite Tee over 

a white tank loosely into our white Stretch Pants, topping it off with our OverTime black 

blazer. For a more semi-formal look, the Infinite Tee could be untucked and/or worn 

without the white tank, or belted with a soft leather belt. (Think variation 4) We love 

the colors of the shimmery turquoise Tee with the white pants and black blazer, but you 

could also switch it out with a light pink or a cobalt tee. We wouldn’t recommend pairing 

these particular colors with our coral tee (It’ll look a little Halloween-y), but the coral 

Tee would look wonderful with a white instead of black blazer. We think this look would 

be perfect for a casual or formal work environment, a fancy lunch with friends, or a nice 

dinner date. 

 

Infinite Tee, Variation 8: The Edgy Dressy

 Here’s another formal look with our Infinite Tee, but with a little bit of an edgy San 

Franciscan flair. Personally, this is my favorite!

Illustrated here is a look that could be formal or fun, depending on what you wear the Tee 

over. This woman wears a light pink Infinite Tee over a belted white V-dress. The sheer 

quality of the Tee makes a wonderful, edgy look, while the V-dress keeps it professional! 

The dress is skintight, and the Tee is sheer, so your waist will still be emphasized; no 

need to worry about getting lost in the fabric! 

To make it a little more casual, you can wear the Tee over a belted high-waisted miniskirt 

with a tank top, or even without a tank top for a night out. I have worn this exact outfit, 

and love it to pieces! Feel free to play around with colors; the cobalt, brown, black, and 

coral Tee also looks wonderful over the dress. Perfect for a day at the office, a fancy date, 

or a day in the city, this look is the perfect amount of edgy and dressy combined.

 

Stay tuned as we show you two more ways to wear our versatile Infinite Tee!

 

Janette Ebbers, Saint Francis High School

Illustration Intern at Camilla Olson

Infinite Tee, Variation 5, as Worn at the Beach

Infinite Tee, Variation 5, as Worn at the Beach

 

With uniquely designed layers of chiffon in many different colors, the Infinite Tee is a wonderfully versatile top perfect for any situation.

Illustrated here is our most casual look; our Infinite Tee worn over a bathing suit. This woman pairs our Coral Infinite Tee ,with a blue strapless bikini, worn loosely for a relaxed and summery feel. The Infinite Tee’s extra chiffon layer around the bra line makes it perfect for ideal coverage, with the sheer parts of the top allowing it a flirty and fun beach look. You can pair the Tee with a pair of shorts for more coverage, tucked in loosely or hanging to maintain the relaxed feel, or switch out the colors of the Tee and the bathing suit to see which color combo is your favorite. As I mentioned, we love the contrast of our coral Infinite tee over blue; the complimentary colors really catch the eye! Loose and fun, the Infinite Tee functions as a bathing suit cover-up in this summertime look.

Stay tuned as we show you five more ways to wear our versatile Infinite Tee! (We’re halfway there, guys!)

Janette Ebbers, Saint Francis High School

Illustration Intern at Camilla Olson

 

How to wear our Infinite Tee

We love our Infinite Tee and the many ways to include them in your wardrobe. Our intern Janette did a great job of showing us how to do it. A 5" x 7" card of this illustration is included in each purchase. 

illustrations5x7

Infinite Tee in Greece

Were you wondering, How is the Infinite Tee on vacation? Here are several images from our Intern's trip to Greece to answer that question. 

 

Infinite Tee, Variation 4, on an Outing with Friends

Combining a unique layered design in chiffon with color blocking, the Infinite Tee makes a wonderful addition to both formal and casual outfits.

Illustrated here is a casual summer outfit that would make any outing special. This woman wears a cobalt Infinite Tee with a white blazer, tucked loosely into a pair of white shorts and banded with a soft leather belt around the small of her waist. The combination of the white blazer and shorts separated by the cobalt top affords the look a light, summery air, juxtaposed to the tailored blazer and chiffon Infinite Tee. In this look, the cobalt Infinite Tee can be worn over a white Reversible Tank to maintain the color scheme, over the orange side of the Reversible Tank to add some color, or a fancy bra to add some spice. The blue Tee and the orange tank form a lovely contrast we adore! Wonderful for an outing with friends, a lunch date, or a business casual Friday, this look is a versatile summertime ensemble.

Stay tuned as we show you six more ways to wear our versatile Infinite Tee!

Janette Ebbers, Saint Francis High School

Illustration Intern at Camilla Olson

This is What Clarifying Looks Like

Today we've added several new pages to our site. 

In our shop, we added TWO new pages.
- One page, Back to Work, shows our recommendation for a first purchase for a Back to Work wardrobe, be it after finishing school or returning after a hiatus. the 7 pieces will give 18 looks. 

- Another page shows each of the pieces used in our original 9 pieces | 30 looks recommendation in a group. Here you can review and consider all 9 pieces easily. 

In Look Books/Foundation we have shown our current offerings and discuss our product design plans. 

We've added FOUR new videos to our Look Books/Film page. 

- Here you will see Tanna wearing the same white First Impression shirt. But she wears is quite differently as 5 different women. The point here is that our designs work for many different kinds of women doing very different things. They can be styled in different ways to be uptown, downtown, or at home. 

- Another film, Muse, shows how a designer sees her muse. I am constantly capturing images of how a piece looks on a woman, observing if it works from every angle. It is all consuming, dissecting each detail. 

- Two films show two NEW sets of 9 pieces giving 30 looks; one is with our spring offering and the other with new summer and fall pieces coming soon to our Shop. Each of these films show Tanna Frederick changing in front of the camera into each of the 30 looks. I love watching these films as the changing speeds of action becomes somewhat hypnotic. 

We hope you can see that our goal is to help you get dressed easily and confidently. 

This is What Clarifying Looks Like

Intelligence is Beautiful. 

xo Camilla

This IS What It Looks Like.

Over the past couple months, we've been talking a lot about beauty internally. We've brainstormed about ways to talk about it. We've posted a two graphic collages on beauty, prepared by our interns Langsi and Preeya.  We've talked about hosting regular Google Hangouts where we talk about different aspects of beauty, confidence, and reality. We've even been making a short film on out thinking process. At first we were preoccupied with bullying. Were there other factors that made women particularly susceptible to bullying?

This is when we started looking at image editing.

One morning Sam and I took an hour to write an essay and submitted it; it was turned down flat with no explanation. We worked on it again and submitted it to another site. The editor almost immediately got back to us with some suggestions. After a weekend of contemplation, we resubmitted it a third time. After some editorial magic, the piece was published. We are thrilled that our thoughts are being shared, but saddened that this topic even needs airing. 

The impacts of role models are significant, be they positive or negative. We want you to know that excessive image editing sends the message that being unique is not beautiful. We think the media would be better served using it's "stage" as a role model to encourage our youth to believe they are beautiful and to love themselves, exactly as they are. 

This is what acceptance looks like. And here is the link to our published work. Thank you Vikram. 

http://www.businessoffashion.com/2014/06/op-ed-photoshopped-fashion-ads-labelled.html?utm_source=Subscribers&utm_campaign=8caab5ec00-&utm_medium=email&utm_term=0_d2191372b3-8caab5ec00-417191305

Sam and Camilla

 

Video Announcement: 440 Brannan Trunk Show in SF

Fun and beautiful announcement of our PopUP shop this weekend at 440 Brannan in SF. OUr wonderful film intern Preeya made this entirely on her own. So fortunate to have here with us.