Recently, the New York Times reported a seven percent drop in thong sales with a seventeen percent rise in full-bottomed underwear over the past year. This has proven to be the only metric fashion retailers listen to (how consumers spend their dollars) that women are shopping for themselves. Deeper than that, lies the fledgling concept that the standard of beauty may really be changing.
Lonely Lingerie, a company that aims to empower women to feel comfortable in their own skin launched the Lonely Girls Project, asking women to post pictures of themselves in their favorite lingerie. Designer Helene Morris explains that the campaign’s mission is “to offer the idea that it is ok to be yourself.”
With the increased use of plus sized models, the strict ideal seems to be moving away from heroin chic to include divergence of women's shapes, which can only encourage self-confidence and acceptance (both necessary traits for world domination). As Myla Dalbeiso, a plus sized model herself states, “the high-waisted and high-cut styles hark back to a time when different body shapes were in style.” One only needs to remember the shapes of women in paintings by Rubens, or nearly any other classical art, to know that it’s no secret that the ideal body of women has fluctuated dramatically over the centuries according to the whims of society. Perhaps that era is closing now and we can enlighten ourselves enough to simply acknowledge that the world is a beautiful and diverse place and so are the women in it.